Sarah Hurley extends partnership by joining forces with NAMTA
ELEVATING THE GLOBAL CREATIVE INDUSTRY WITH SARAH HURLEY, ICHF EVENTS & NAMTA
Sarah Hurley joins forces with NAMTA in a groundbreaking multi-year partnership to bring the Sarah Hurley Pavilion, Academy education programme - and more, to NAMTA members and the Creativation trade show. This collaboration, building on the existing partnership between Sarah Hurley and leading UK events company ICHF Events, organisers of the CHSI Stitches trade show in the UK, aims to strengthen and unite the global industry.
The Sarah Hurley Pavilion, an unparalleled platform, which showcases a curated selection of small creative businesses and Entrepreneurs from all over the world, will feature at Creativation 2025 in Seattle for the first time.
The Sarah Hurley Academy, which draws from Sarah’s industry and business achievements, offers an extensive programme of education to small business and entrepreneurs via a comprehensive range of courses and resources, will host a programme of focused education sessions to NAMTA members via NAMTA’s online ‘Connect’ sessions and also at Creativation ’25.
Sarah Hurley said: “Building on the success of our programme with CHSI Stitches, I’m excited to join forces with NAMTA to expand our partnerships globally. We have already witnessed the transformative impact the Pavilion and Academy can build for small businesses in conjunction with a Trade Show, and we’re excited to extend that success beyond the UK to help small businesses and Entrepreneurs achieve international growth”
The NAMTA Team add "We are thrilled to welcome Sarah Hurley, ICHF Events and the Sarah Hurley Academy to Creativation 2025 in Seattle. Their presence will provide new opportunities for small businesses and entrepreneurs. We believe their contributions will bring fresh perspectives and valuable insights. As Namta progresses through this inspiring era, we look forward to building stronger international partnerships with the show to shape the future of the creative industry”
For more information on Sarah Hurley visit www.sarahhurley.com, for the Sarah Hurley Academy, and to join, visit: www.sarahhurleyacademy.com and visit us at Creativation.
For more information on Creativation and to register for 2025, visit www.namta.org
For more information on ICHF Events and CHSI Stitches, visit www.chsi.co.uk
About Sarah Hurley
Sarah Hurley is the visionary CEO of SH Brands Group, established in 2010, Sarah used her last £40 to fund her vision of bringing beautiful creative products to market. Now a multi seven figure global brand, with an unwavering commitment to innovation and excellence, SH Brands Group has made a lasting impact on the global stage, earning a reputation as a leader in strategic brand growth and the development of unique and engaging brands and products across various categories. Sarah has since gone on to establish the Sarah Hurley Academy to help creative Entrepreneurs further their business success via a range of comprehensive courses and resources.
About NAMTA
Namta® is The International Art Materials Association. Namta members are retail sellers, supplier manufacturers, distributors and importers, and independent representatives of fine art and craft materials products. The association's strategy is to provide its fine art and craft materials industry members with the products, services, and information needed to grow and prosper plus be recognized as an international leader and unifying force in the support, sustainability, and advocacy of art and the art/creative materials business.
About ICHF Events
ICHF Events have been creating unmissable market leading events for the lifestyle and hobby market for over 40 years. With a dynamic team of the most talented events professionals consisting of marketeers, content creators, event producers and sales professionals working together to curate memorable events. Boasting a portfolio of 19 cutting-edge and passion led events ranging from cake decorating and baking to crafts and making/DIY. As a truly independent company, ICHF Events has the freedom to be creative and inspiring with our content, deliver hands on experiences for our visitors, collaborate with the biggest influencers and ensure that our exhibitors and sponsors are getting the best possible results.