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Sarah Hurley Brands and Remaster forge Innovative Licensing Partnership



LAS VEGAS, NV – April 10th, 2024 – SH Brands Group is thrilled to announce a groundbreaking partnership with Remaster, the dynamic online intellectual property (IP) marketplace. Sarah Hurley, as CEO of SH Brands Group, will bring more than 50 original brands and associated intellectual properties to Remaster, unlocking new potential for licensing opportunities and brand growth.

With nearly 15 years of influence and success within the creative industry, Sarah Hurley Brands has a proven track record, witnessing over 30 million licensed products sold worldwide. This partnership represents a strategic move by Sarah Hurley to leverage Remaster's innovative licensing technology suite, designed to democratize access to IP and amplify brand visibility across new categories and emerging markets.


Max Curnin, CEO of Remaster, expressed his enthusiasm about the collaboration: "REMASTER is extremely excited to partner with Sarah Hurley Brands to provide Sarah and her team with technological tools to expand their properties across boundaries, categories, and new emerging buyer personas."

Echoing the sentiment of a promising future, Sarah Hurley remarked, "I’m so excited to be partnering with Remaster to further our brand expansion. This is a unique way of reaching more brand categories that I can manage alone. I’m looking forward to working with the Remaster team moving forward."

This alliance is set to enhance the portfolio of SH Brands Group significantly, while concurrently advancing Remaster's mission to streamline the licensing process through their state-of-the-art tech suite. Licensees from around the globe will soon have unparalleled access to a vast array of Sarah Hurley's distinctive brands, famed for their innovation and creativity.


The partnership reflects a shared vision for the future of licensing, where technology paves the way for seamless expansion and a multitude of commercial opportunities.

Additional details regarding the partnership will be disclosed through official channels in the coming weeks.


For more information about Sarah Hurley Brands and Remaster, or to learn more about this partnership, please contact:


About Sarah Hurley Brands:

Sarah Hurley is the visionary CEO of SH Brands Group, a leader in the development of unique and engaging brands and products across various categories. With an unwavering commitment to innovation and excellence, SH Brands Group has made a lasting impact on the global stage, earning a reputation for high-quality product offerings and strategic brand growth.


About Remaster:


Remaster is an innovative licensing tech suite on a mission to democratize access to intellectual property. With a focus on leveraging emerging technologies, Remaster empowers licensors to expand their reach and explore new commercial avenues with ease and efficiency, all while simplifying the deal-making process.

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