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Sarah Hurley launches new Cut, Colour & Create Club exclusive to HobbyMaker TV



Sarah Hurley launches new Cut, Colour & Create Club exclusive to HobbyMaker TV to further the digital crafting sector.


Renowned for her modern and innovative design, Sarah has long pioneered digital crafting, working with leading partners such as Silhouette and Cricut. Sarah will now bring her expertise to HobbyMaker with a range of Digital and Hybrid kits, products, inspiration and support to get people started and inspired.


Sarah comments ‘it’s been a very long time since (what I thought was my last!) appearance on craft tv but after many discussions with Andy Love at HobbyMaker, our shared vision for this area of craft was too good not to bring to the HobbyMaker family. I cannot wait to introduce some remarkable designers, inspirational projects and support small businesses along the way!’


Andy Love, Head Of Sales and New Business at HobbyMaker commented – ‘Sarah shares our passion for our industry and the crafters within it and we have been in discussions with Sarah for a long time to try and find a project to collaborate on. Introducing and inspiring digital crafters of all abilities made sense - whether introducing new and exclusive collections to our customers, or providing everything you need to succeed - we can’t wait to get started!’


The Cut, Colour and Create Club launches on HobbyMaker at 3pm on 11th July with a special guest appearance to be announced soon.

About Sarah Hurley:

Sarah Hurley is the visionary CEO of SH Brands Group, established in 2010, Sarah used her last £40 to fund her vision of bringing beautiful creative products to market. Now a multi seven figure global brand, with an unwavering commitment to innovation and excellence, SH Brands Group has made a lasting impact on the global stage, earning a reputation as a leader in strategic brand growth and the development of unique and engaging brands and products across various categories. 


About HobbyMaker:


HobbyMaker is a leading provider of high-quality crafting materials and tools, committed to inspiring and supporting the global crafting community With a focus on quality and creativity, HobbyMaker has become a go-to destination for crafting enthusiasts. For more information, visit 


HobbyMaker has become the home of many of the nation’s most love craft brands and the partnership with Sarah continues to support our ambitious growth plans.


For more information about HobbyMaker and the latest Cut, Colour & Create Club offerings, please visit or

Media Contact: 

Hayley Bryant
Head of Brand & Content Marketing 

Chloe Frost

Marketing and Brand Director

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